The 4th Edition of the Hospitality Innovation Summit – Saudi Arabia & UAE, powered by GBB Venture, took place on February 26-27, 2025, at the Hilton Dubai Al Habtoor City. Focused on the rapidly growing hospitality industry in Saudi Arabia and the UAE, the summit attracted over 600 industry leaders, decision-makers, and innovators from across the globe. The summit was a resounding success providing a high-profile, invitation-only platform to foster collaboration, strategy, and synergies in the region’s hospitality market. In addition, a GBB Xclusive Investor Roundtable was one of the highlights of the summit with the participation of 18 investors and over 70 developers, operators and consultants offering a range of investment opportunities in the region.
Over the 2 days, attendees heard from renowned speakers and top industry experts covering key topics in hotel development, infrastructure growth, and regional innovation along the theme of Strategy, Synergy and Success. The exclusive prearranged meetings, product showcase and targeted marketing efforts offered insights into sustainable practices, advanced design trends, wellness innovations and more for the hospitality industry
Osus & Hilton Signing Ceremony
The summit began on a high note with a special signing ceremony between Hilton and OSUS announcing their newest project together represented by Carlos Khneisser, VP Development MEA – Hilton and Anas Majed AlMajed, CEO – OSUS respectively. The signing was followed by a brief discussion facilitated by Kerem Cengiz, Managing Director – LWK & Partners between Carlos and Ali Al-Ghamdi, Transformation Consultant at OSUS. Through the discussion, both companies emphasized their shared commitment to creating sustainable, high-quality developments that meet the evolving needs of future generations. This project is coming up in Riyadh, was highlighted as a key example of integrating design, functionality, and hospitality. The conversation also touched on the synergies between the two brands, their mutual dedication to quality and customer experience, and the strategic alignment with Saudi Arabia’s Vision 2030. The partnership aims to contribute to the growth of the tourism sector, with both parties committed to delivering value through thoughtful design and efficient project execution. Click here for the full video
Rendezvous with Ravi
Following the Signing Ceremony, Ravi Kumar Chandran, Founder & Managing Director – GBB Venture took the stage, hosting the trio: Richard Bleakley, Vice President Development Conversions, EMEA – Marriott International, Pooja Hemrajani, Development Director – UAE & Oman – Marriott International and Mohamed R. Ghazzawy, Founder & Managing Director – MR Project Management Consultancy, working on one of most exciting Marriott properties – Moxy Al Barsha Dubai.
The discussion centred around the conversion of a hotel into a Moxy brand property in Dubai, marking the brand’s first Middle Eastern location. The Moxy brand, known for its vibrant, stylish, and space-efficient design, offers a fun, energetic atmosphere, particularly appealing to younger travellers. The conversion process considers factors such as room size, existing facilities, and the desired level of renovation. Key elements of the Moxy experience, like a central bar and multitasking staff, are adapted to local needs in the Middle East. The discussion also highlights the growing trend of hotel conversions in the industry, offering owners a cost-effective way to reposition properties while maintaining commercial efficiency. Conversions, like the Moxy project, continue to be an important strategy for rapidly adapting to market demands with minimal investment. Click here for the full video
In the Spotlight
This presentation series presented an uninterrupted hour of innovation and excellence from various parts of the globe. The first topic addressed the Wellness Tourism Trend while highlighting the opportunities with Longevity and Well-being natural technologies presented by Christian Orlandi, Founder & CEO – Lovinfit Group. With a patented technology, Stanley Tay Wee King, Director/ CEO & Principal Lighting Consultant – Illuminating Asia then spoke about the evolution of light: from aesthetic design to intelligent efficiency with IA.
Along the lines of energy efficiency, Pablo Vidarte, CEO – BIOO showcased, how his innovative approach to sustainability is leading to The Dawn of the Biotech City. And with future-focused developments at the core, Ali Al-Ghamdi, Transformation Consultant – OSUS presented how the Future of Saudi Hospitality is shaping up. Dott. Geol. Tetyana Kovalenko, CEO – Elite Stone Group then took the stage and explained the Art of Bespoke Natural Stone in luxury hospitality; while referring to how her team work with some of the most exquisite stones creating masterpieces.
Signature Meetings
The key part of the summit, GBB curated pre-scheduled, face-to-face meetings were hosted for over 80 suppliers, 200 buyers with over 1200 meetings in total. The signature meetings brought together key decision-makers from major hospitality projects in Saudi Arabia and the UAE, each with unique project needs, and connected them with innovative suppliers
from around the world offering in-demand solutions. These requirements and offerings were diligently matched based on detailed analysis of project requirements and solution offerings further supported by dedicated account managers to ensure flawless execution. Post the sumptuous lunch, a brief stretch session by Technogym re-energized the audience for more in store.
Strategy and Synergy for Success along the Value Chain
Moderated by John Grant, Director – Turner & Townsend, the panel discussion included some distinguished speakers, namely, Daniel McBrearty, Chief Development Officer- Soudah Development, Melisa Pezuk, Head of Development at AMAALA – Red Sea Global, David Thomson, SVP – Development, The First Group Hospitality and Saurabh Bakshi, Chief Operating Officer Hospitality – Azizi Developments.
The speakers emphasized the importance of strategy, synergy, and collaboration across the value chain to achieve success, addressing challenges like talent retention and project execution while focusing on key initiatives and technological innovations. They highlighted the role of sustainability, renewable energy, and adaptable systems in driving future growth, particularly in industries like hospitality, where cultural integration and consistency are crucial. The discussion also underscored the value of strong partnerships, clear communication, and balancing global and local cultural influences to overcome challenges and seize opportunities for innovation and growth. Click here for the full video
The first day of the summit then had another set of pre-arranged meetings before concluding with a fun-filled gala dinner.
The second day of the summit was equally power-packed, beginning with the very interesting panel.
Strategizing Competition
The discussion focused on strategizing competition in the hospitality industry, highlighting the importance of leveraging data analytics, differentiation, and innovation to stay competitive. The panel opined, hotels in competitive markets like Dubai must differentiate through unique offerings, such as innovative services, F&B experiences, and memorable guest interactions. They also stressed on aligning products with the right brands and ensuring effective project execution through collaborative stakeholder management. They believe, balancing innovation with cost management, embracing technology like AI and automation, and integrating sustainable practices—such as energy efficiency and waste reduction—are essential for future success. The panel concluded: industry is poised for growth, with emerging markets and new destinations offering opportunities, though challenges like the rise of alternative accommodations (e.g., Airbnb) must be addressed. Overall, the panel emphasized the need for data-driven strategies, innovation, and sustainability to thrive in the evolving hospitality landscape. Click here for the full video
Balancing Brand Identity with Creativity
This hybrid session had 3 distinguished interior designers present their view of the topic first and then take the stage together to address the audience questions. First was Pooja Shah-Mulani, Partner & Design Director – LW Design. Her presentation explored the challenge of balancing brand identity with creativity by emphasizing the need for global brands to evolve while maintaining consistency, creativity, and curation (the “3 C’s”). She said, brands must stay recognizable and trustworthy yet offer unique, personalized experiences to remain relevant. Using the example of a Ritz Carlton Safari Lodge in Kenya, she illustrated how integrating local craftsmanship, regional storytelling, indigenous materials, and impactful artwork can create authentic, memorable experiences. Her key points were: evolving without losing core identity, embracing structured flexibility to adapt to guest needs, and leveraging culturally rooted storytelling to connect with local communities, ultimately driving global success through meaningful, localized brand experiences.
Finally, Rakan Jandali, Design Principal | Creative Director, KCA International referred to the design of a hotel for the One Hotel brand in Saudi Arabia, emphasizing how the brand’s ethos, including nature and sustainability, influenced the design process. He also covered the significance of guest experience, storytelling, and how design elements, like oversized lighting and local craftsmanship, help to create a memorable atmosphere. Additionally, Rakan mentioned the role of collaboration with hotel operators and stakeholders, the need for flexibility in adhering to brand guidelines, and the future of hospitality, including AI-driven personalization and regenerative design. The core message was that designers should creatively reinterpret brand guidelines to create authentic, immersive, and enhanced guest experiences.
Maud Capet, Associate Principal – OBMI then presented her take on the subject. She highlighted the importance of hotel branding and design, emphasizing on how consistency in brand guidelines creates familiarity and trust with guests, leading to loyalty. She believes, hotels should reflect their unique location through physical, historical, and social elements while maintaining authenticity, using local materials and craftsmanship. The guest experience is key, with personalized service, attention to guest demographics, and a seamless journey from arrival to departure. Sustainability is crucial, incorporating eco-friendly practices, energy-efficient materials, and natural elements for wellness. She concluded by saying: the design should tell a cohesive story across all hotel spaces, creating a memorable, culturally respectful experience.
A separate and further more exclusive session: Investor-Developer-Operator Round Table was held post lunch on 27th Feb. This 180-minute session set the stage for deep-dive conversations, strategic networking, and investment-driven connections. The session opened with 18 distinguished investors introducing themselves, sharing insights into their companies, regional investment interests, and key projects, setting the stage for impactful discussions. The gathering laid the foundation for an exchange between 70+ developers, consultants and operators. The evening concluded with an exclusive dinner, offering attendees the perfect opportunity to strengthen newly formed relationships in an intimate and relaxed setting.
Overall, the 4th Edition of the Hospitality Innovation Summit proved to be a landmark event, serving as an invaluable platform for strategic collaborations, insightful discussions, and groundbreaking ideas in hotel development, sustainability, wellness, and technology. The exclusive Investor-Developer-Operator Roundtable further solidified the summit’s role as a catalyst for collaboration and investment in the region’s booming hospitality industry. The connections made and the insights gained during this event will undoubtedly play a crucial role in driving the continued growth and success of hospitality in the region
Ravi Kumar Chandran, Founder & Managing Director – GBB Venture shared his thoughts on the success of the event, stating, “The 4th Hospitality Innovation Summit Saudi Arabia & UAE has been a testament to the region’s dynamic growth, fostering powerful collaborations that will shape the future of hospitality. By bringing together industry leaders, investors, and solution providers in a focused, high-impact setting, we continue to drive innovation and investment opportunities. As we now set our sights on the 17th Real Estate Development Summit – Saudi Arabia: Europe Edition in Lisbon, we aim to further expand these strategic connections between Saudi project leaders and global solution providers.”
The next summit by GBB Venture is the 17th Real Estate Development Summit Saudi Arabia: Europe Edition, scheduled for 25th and 26th of June in CCL – Lisbon Congress Centre, RIO Pavilion, Portugal.